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Google Latest Update Feb 2019 - Consolidating Your website Traffic on Canonical URLs


Google recently announced changes in search console performance report Feb 6, 2019. Presently, the performance report measured based on exact URL that what user is view on Google search. However, this offers some specific data, it is very difficult to manage. For example, if you have both desktop and mobile version of your website, you must open different property management to explore the search data.

Google Update


To avoid this difficulty, Google merge both mobile and desktop search metric with the help of Canonical URL in single property management. It will come very soon in future announced by Google. And it has many benefits. That are,

  • It merges all the search data into single URL (Canonical URL). That will show the all analysis of your property in single property.
  • If suppose, the users have both mobile page and AMP pages of website, it merges all the search metrics data into single property.
  • It upgrades the uses of Mobile and AMP reports of the website. Here you will get the issues of canonical URL property. And, you would get the impression of the property with the URL that referred by the google search. The changes in a future, both impressions and issues of the page URL will show in the single property.

When it occurs?

Google plan to start this new performance analysis data metrics on April 10, 2019. To get your data continuously, Google will extend your synchronized data from January 2018. Google allows you to see both old and new version of the performance data for the few weeks to understand the difference impacts in the changes.

Google plan to change the search console API on April 10, 2019.

How It will affect the data?

Individual URL Level: All the search data metrics shift from non-canonical URL into canonical URL. You can see your metrics data in Canonical URL after changes.

Property Level Change: In the property level, the search data metrics will shift to alternate property to Canonical Property. After shifted to Canonical Property your alternate property data won’t delete in search console for the reason of canonicalisation of the pages. And AMP data will get drop to zero.
Still all users have access to filter data by device, search appearance, country, impressions, clicks without losing any crucial data about website traffic.

See more here for Example traffic changes announced by Google.

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  1. DigitalprismaApril 2, 2020 at 4:13 PM

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